![]() ![]() Amazon Redshift - Postgres-style cloud database service.Amazon Kinesis - real-time data streaming.This category includes data warehouses, data streaming services, tag managers and event logging solutions. Managing data in an efficient and effective way gives you the best chance to generate new leads, build new business, and get results for your clients. Data and Analytics Tools ListĮffective marketing starts with data, lots and lots of data, which needs to be organized, stored and analyzed to give you the insights you need to create a compelling marketing campaign and deliver effective advertising to the right audience. A big part of learning how to build a martech stack is doing the things that no one else wants to do. This guide lists the key features of each tool you can find more detailed descriptions in our library. The multi-tools, naturally, do not fit neatly into categories. This guide divides the tools into three main categories: data and analytics tools, audience analytics and user behavior, and advertising management and placement. Some are narrowly focused, but most are multi-tools, supporting a variety of marketing functions, from data storage and management, through marketing analytics, to advertising management. Our library of cloud destinations is well-stocked with a variety of online marketing tools. List of Marketing Tools for Martech Stacks Understanding how to use the best marketing tools to your advantage will not only make your life easier but it’ll help you provide better services to your clients resulting in higher retention.Įvaluating all the options on your own can be daunting, so here's a guide to some of the solutions our customers like best, based on where they choose to route data. As of January 2020, there were over 7,000 MarTech solutions on the market, each with its own strengths and weaknesses. ![]() But as we’ve hastily adapted to new ways of working, this may actually be a good time to consider voluntary changes to improve work going forward.Ĭustomers and markets seem to be changing faster than ever you may find that changing up the marketing tools in your stack will help you keep up.Of course, marketing tools and solutions are also changing rapidly. We’ve all been forced to deal with a lot of changes in the last few months, and there are certainly more to come. “Everything changes, and nothing stands still.” -Heraclitus ![]()
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